If you pay close attention to the countdown on the skip ad button, you'll notice that the duration of each number is variable and doesn't correlate to seconds. Some are actually longer than a second. This means that what you think is 5 seconds is actually slightly longer. This increases the actual time an ad is displayed relative to a user's perception of the time elapsed.

--

--

--

Innovation, design, strategy. http://www.linkedin.com/in/adamsmithkipnis

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adam Smith-Kipnis

Adam Smith-Kipnis

Innovation, design, strategy. http://www.linkedin.com/in/adamsmithkipnis

More from Medium

The Retail Investor: A New Force on Wall Street?

The Anxious Mum

March 31 World Backup Day

Are We Living in a Simulation? — Opinion Piece